> these one trick examples - they are all individual, one shot. He would be the first to admit that this is true; it’s more of a ‘science of exceptions’ (like

> these one trick examples - they are all individual, one shot. He would be the first to admit that this is true; it’s more of a ‘science of exceptions’ (like biology) that it is like physics or (classical) economics. > if you don't actually improve the actual thing or product The standard (and importantly, correct) answer is that the marketing/perception is the product. Marketing isn’t an extra bit of magic added at the end of a process designed to get the best out of an existing product — in many cases (and not just the obvious ones) it creates most of the value. If you’re a techie you instinctively hate this kind of thing, but that makes you no less immune to — or more aware of — its effects.