> Theoretically, by keeping layoffs relatively low profile, trust in the business — from stakeholders and existing employees — can be retained, Theoretically,

> Theoretically, by keeping layoffs relatively low profile, trust in the business — from stakeholders and existing employees — can be retained, Theoretically, by lying convincingly and keeping deception secret, trust can be retained. > But if the news is leaked, like in PwC's case, the trust is broken — both for current employees and the general public.