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Ask HN: What are the best ways to promote SaaS?
I am considering developing a SaaS, but the part that will cause me the most concern is the marketing and communication of it, do you have any advice?
- max_ 2y agoRead Alex Hormozi's "$100m Leads"
- Steffajos 2y ago[dead]
- ophilbert 2y agoThere is no solution that fits all. Depends of your target audience and where they operate. Audience is on Twitter/X ? Build in public and post regularly about your work. Audience is on facebook ? Targeted Ads may work for you Audience is a set of professionals ? Target forum or places they go Disclaimer: I'm not an expert in marketing either :)
- b2bsaas00 2y agoIt depends on what your software does. What it does?
- Genius_um 2y agoMy goal is to create micro SaaS with unique functionality under the name of my organization and following its niche, i.e. web and software development. So our paid software will surely allow cloud/AI services or even project organization for freelancer/startup.
- simantel 2y agoProject management is an incredibly crowded space and software devs are one of the hardest-to-reach markets. I'd consider another niche that you can reach with ads or that is more likely to be receptive to outbound.
- kingkongjaffa 2y agoThis is incredibly generic. Too generic to: a) help you build anything useful b) craft a value prop that any customer would find compelling c) help the users here give you any real advice. 1. Get really clear on your ICP first https://salesroads.com/tactics/icp-sales/ https://salesroads.com/tactics/icp-sales/ 2. Be able to answer “why you” if your market is too generic you likely don’t have a strong story here. Why is this the most important thing to build right now for your customers and why are you uniquely suited to building it?
- satvikpendem 2y agoThis doesn't mean anything, this could cover most SaaS businesses. Sounds like you have (the idea of) a solution looking for a problem.
- kamphey 2y agoTalk to users.
- bugfactory 2y agoInvest in SEO. Maybe too abstract, so here is a piece of actionable advice: 99% of SEO is to publish interesting content for your target audience.
- brudgers 2y agoTalking to potential customers one at a time is the simplest thing that might work. And it will be work. Hard work. If you don't want that hard work, don't have customers. Talking to customers one at a time is hard to scale and it is easy to scale zero customers. This mostly makes solutions that scale attractive when starting out. Scaling when you have many customers is hard work. Harder work than talking to customers one at a time. Good luck.
- lalos 2y agoBillboard in SF just like the rest
- Oliver-Fish 2y agoReddit is a really great way right now, due to the boost to Reddits rankings on Google you can find old Reddit threads that still allow comments in the top 5 on Google with very high traffic keywords.
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- greyzor7 2y agoMy advice would be to make use of pre-launch platforms such as https://microlaunch.net https://microlaunch.net or product hunt and other organic ways to gain traffic. Meanwhile, make sure your funnels converts, then think about Ads later on.
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- ddgflorida 2y agoThe best thing you can do is simply mention it on here - www.convertcsv.io - Data Transformation APIs.
- meiraleal 2y agoNewsletters and directories like https://microstartups.co/ https://microstartups.co/