> "Potato chips are made through processes like frying, adding artificial flavorings, colorings, and preservatives. They are designed to be convenient and hyper

> "Potato chips are made through processes like frying, adding artificial flavorings, colorings, and preservatives. They are designed to be convenient and hyper-palatable, fitting the definition of ultra-processed foods." Lays Potato chips are made up of only Potatoes, Oil, and Salt. Its as simple as you're going to get. I get that you're trying to make "Ultraprocessed" actually encapsulate "unhealthy foods", but there's no colorings here. Its just carbs, oil, and salt. Of which many Breads have a similar set of ingredients. Your typical Pesto or other "healthy and organic" dips have more processing than Lay's Potato Chips. That's the thing. I know that Ultraprocessed is just a word tossed around with no definition. Its just everything "wrong" with today's food that rallies up a crowd, but no one has ever actually defined "Ultraprocessed" in a way that matches what normal people understand as "healthy" vs "unhealthy". In any case, I'm actually for things like increased soda-taxes and other penalties to provably unhealthy foods. But we need to get the definition correct, and "Ultraprocessed" is such a bad baseline for discussion.