They're offering a product people are quite willing to pay for. Drm, hassle-free, hand-selected[1] indie titles is valuable, and donation models, especially "s

They're offering a product people are quite willing to pay for. Drm, hassle-free, hand-selected[1] indie titles is valuable, and donation models, especially "suggested donation" models have long been used in the right circumstances to get better returns than transactional-style sales when you're offering something people actually want. Users don't have to wait another 5-10 years for the programs to end up on an abandonware site, and the original developers actually get the proceeds. Win-win. [1] I realize there's likely politics and negotiation that happens in the background when arranging the humble bundles-- the point is that there's a level of endorsement here attractive to players who may not have much time and energy to spend trying out indie games.