Yep... And that might be why they're doing it. They also have the option to make the data available but in an inconvenient form - like for example 'sure, you

Yep... And that might be why they're doing it. They also have the option to make the data available but in an inconvenient form - like for example 'sure, you can access your data vault, but it'll be CSV files of chats that you have to download one by one'. Google Takeout is basically that, since nearly all the data isn't readily usable by most users.