I totally agree with you (the first part). It's all calculated risk, and evaluation of cost.. you keep it up when the math works out. If it's down and it hurts

I totally agree with you (the first part). It's all calculated risk, and evaluation of cost.. you keep it up when the math works out. If it's down and it hurts your customers to the point that they'll walk.. it's on you. Bad math, your problem. I speak as someone who's worked primarily in healthcare building services where I assure you we held ourselves personally responsible for natural disasters. So it depends on your app. If my startup lets people take photos of their dessert and paste lolcats on them, then maybe my hosting goes down and I show my users a page that says the server must have farted, who cares.. but the last thing I'd do is show a page that said the people I pay with their money must be fucking up at the moment and we'll all wait together for things to get better. Point is: My users are not my peers, they're my responsibility and livelihood. Even when something totally out of my control occurs. Fuck, especially when something out of my control occurs.