Unix had the KISS principle for a reason -- people weren't "keeping it simple, stupid". In the '10s, everyone was talking about "webscale". VCs noticed that we

Unix had the KISS principle for a reason -- people weren't "keeping it simple, stupid". In the '10s, everyone was talking about "webscale". VCs noticed that we could write software for hundreds of thousands of occasional users instead of a core group of a few thousand users. We thought we were making UIs to help people do stuff, but we were really making little feeler apps for vertical integration for corporate interests. Stuff like big-data and kubernetes looks overcomplicated if you believe the sales pitch. The "tech set" is negotiating for control over business.