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Show HN: We increased profits +42% for ecommerce with OSS data pipelines
Long story short: Facebook Ads optimizes ad delivery based on ROAS (return on ad spent) but return is sales and not profits.
I open sourced the data pipeline to do just that and explained it all here:
https://medium.com/@theo_dot/how-we-increased-shopify-business-profits-by-42-in-3-months-using-data-d91de3add629 https://medium.com/@theo_dot/how-we-increased-shopify-busine...
- uptwice 2y agoYou don't need the + when you say increase. Could be worse and decreased -42% which is a double negative and a positive.