Teenage Engineerings design language is so unique, that it is deeply intertwined with their brand. That is a pretty rare thing, only Apple and (Rams) Braun come

Teenage Engineerings design language is so unique, that it is deeply intertwined with their brand. That is a pretty rare thing, only Apple and (Rams) Braun come to mind, and I think TE is the most extreme of them. Because their design language is essentialy their brand, any product that was designed by them will automatically be associated with them by customers. This is good for them with a product like Panics PlayDate, but can be really bad in cases like the Rabit R1. Customers will see their consultancy as endorsement, and any publicity good or bad will reflect onto to them.