Ask a media company head in 2005 for a half a billion dollars to roll out a subscriber service which 23% of the US adult population could even use, which needed

Ask a media company head in 2005 for a half a billion dollars to roll out a subscriber service which 23% of the US adult population could even use, which needed a custom decoder box, and which they could charge $10 a month for, and which would eventually destroy the market they were currently making all their money in.