Public Relations used to be known as Propaganda. It rebranded, because of the use of its techniques in war, but it's still based on grabbing attention on the ma

Public Relations used to be known as Propaganda. It rebranded, because of the use of its techniques in war, but it's still based on grabbing attention on the masses who are then put through the sales funnel. It doesn't matter what you are selling, all that matters is that you follow some basic rules. It is not for people with conscience or those who are able to see that what is being sold is not good for the buyer. One of the early commercial successes claimed by that field human activity was successfully encouraging women to smoke cigarettes by hijacking women's liberation movement. When you start that low and are paid more to do more of it, you have to choose money or conscience.