Maybe this is better viewed through a cultural lens? Culture is "here's how we do things." I suspect that incentives work a lot better if they're reinforcing c

Maybe this is better viewed through a cultural lens? Culture is "here's how we do things." I suspect that incentives work a lot better if they're reinforcing culture than if they're working against it. Going against cultural practices requires strong incentives, and even then it's hard. I'm reminded of businesses trying to keep employees from holding doors open for strangers who look the part. This is going against ingrained cultural practices about common courtesy and incentives alone are likely not enough. If it's important enough, you might need a doorman.