I think they're failing to appreciate the forces of habit and culture. The longer they wait to offer a legitimate option, the more people will already be habitu

I think they're failing to appreciate the forces of habit and culture. The longer they wait to offer a legitimate option, the more people will already be habituated to piracy and embedded in communities that exist for piracy. Or to put it another way, they're doing an excellent job of helping sell the idea of piracy to people who probably otherwise wouldn't bother. Once those people get used to it, it will be that much harder to sell them a pay service.