I actually also started with a very low price ($19 on CodeCanyon 13 years ago), but slightly increased the price over time to match the benefits. Lately, I've

I actually also started with a very low price ($19 on CodeCanyon 13 years ago), but slightly increased the price over time to match the benefits. Lately, I've also switched who I target. Before I was going more for basic website owners, that maybe don't even have a business. There were many problems with this: those customers don't really need such detailed analytics, they maybe don't have the technical expertise to self-host, they don't care about privacy as much, they would rather go for free or very cheap solutions, etc. Now I'm focused more on business and web agencies, which also enables the higher price (for them this is actually cheap, as Hotjar for example has plans starting at $800/month, while this is a one-time payment). Going for the big customers is a lot easier than B2C, unless you have good distribution or get lucky to get viral.