more airlines are turning to controversial dynamic pricing tech, which prices fares and amenities variably based on a traveler’s willingness to pay for them. t

more airlines are turning to controversial dynamic pricing tech, which prices fares and amenities variably based on a traveler’s willingness to pay for them. taps AI to forecast the demand for particular airline routes and generate a dynamic price, which it shows to customers as they search a carrier’s website. This feels unfair to me. In the past, I read articles that airfares can differ depending on what type of computer you were using (Mac or PC), and what city you were making the reservation from. Is the consumer response to only make reservations using a VPN? Give me one price, a fair price, and offer the same to everyone else. If I want it, I buy it, but if I don't then I can not knowing that I'm not being unfairly gouged because of some perceived willingness to pay more.