I strongly feel like infinite scroll was the harbinger of the dark pattern web. It broke the back button. It broke the idea that a list of results could be a st

I strongly feel like infinite scroll was the harbinger of the dark pattern web. It broke the back button. It broke the idea that a list of results could be a static thing. It began the transition from sensible user-friendly ordering of items to algorithmic ordering. It was the first step towards "addictive-UX"