While it is true that pharma does not earn money if you do not need drugs, I would not blame them for not forcing people into gyms. Unlike the food industry wh

While it is true that pharma does not earn money if you do not need drugs, I would not blame them for not forcing people into gyms. Unlike the food industry which directly causes the issue by pushing addictive and unhealthy food, I suspect the underlying problem with treatment vs. prevention is in culture and mentally. You need to convince people to spend a significant portion of time exercising and eating healthy when they do not yet have issues in order to prevent future issues, taking time away from other, more entertaining things. Even with a goal, exercise is hard work. Treatment on the other hand rarely requires significant effort, and once it is needed it is no longer something you can ignore and postpone like you could with prevention. At the same time, many conditions which pharma develops treatment for are not fixed with exercise.