We used to have that for online transactions, it's called surcharging, EU put a stop to that in 2018 with the PSD2 directive because it wasn't working. It was

We used to have that for online transactions, it's called surcharging, EU put a stop to that in 2018 with the PSD2 directive because it wasn't working. It was only when companies themselves were paying the transaction fees that they started optimizing the cost of transaction fees.