Right, but not everyone wants it equally. Some people are like, "I kind of like milk sometimes so I'll buy it if it's cheap" while others are like "my kids need

Right, but not everyone wants it equally. Some people are like, "I kind of like milk sometimes so I'll buy it if it's cheap" while others are like "my kids need to drink milk to survive I'll buy it no matter what". Surge pricing can help make sure the "kinda want it maybe" people aren't taking supply from the "I really really need it" folks