I don’t think you’re wrong, but also consider the costs associated with trying to setup and manage your own backup. Easy for many of us here, but the “average”

I don’t think you’re wrong, but also consider the costs associated with trying to setup and manage your own backup. Easy for many of us here, but the “average” person faces not only the technical barriers, but the actual cost of devices. People don’t have $400 for an emergency [1] but need to spend $100-$300 for a level backup - and it’s just an insurance device. Google is offering to painlessly, invisibly backup your photos. It’s not hard to see why peeled go with it, and trust it to be there. [1] https://www.federalreserve.gov/consumerscommunities/shed.htm https://www.federalreserve.gov/consumerscommunities/shed.htm