Why should they care about goodwill? Treating customers as they have has made them one of the most profitable companies in the world. People whine and complai

Why should they care about goodwill? Treating customers as they have has made them one of the most profitable companies in the world. People whine and complain about them all the time, but continue to throw barrels of money at them. Goodwill isn't going to improve their profitability.