Actually, it is more along the lines of "if you don't HAVE to keep shipping new ASICs for each new problem because you have a better architecture, you can becom

Actually, it is more along the lines of "if you don't HAVE to keep shipping new ASICs for each new problem because you have a better architecture, you can become the dominant player". That is how FPGAs got important. And general purpose CPUs or GPUs.