Seeing direct value to customers instead of being "forced" into features/bugs by management whose only goal is to measure Jira story points, OKRs and measuremen

Seeing direct value to customers instead of being "forced" into features/bugs by management whose only goal is to measure Jira story points, OKRs and measurement of work to stack rank people. I want to spend time working for the customers, not for bosses who don't care about customers.