Building products myself, with my own rules on how it'll be built, and how we get feedback from customers. I fell out of love for programming after working at

Building products myself, with my own rules on how it'll be built, and how we get feedback from customers. I fell out of love for programming after working at too many feature-shops where we'd churn out feature after feature (and in some cases blindly remove features), with nearly zero feedback from real users - just input from product managers with zero domain knowledge.