Great article, thanks. For me personally, the author nails it with this: "But in practice, maybe they lose a sense of orientation?" Infinite scroll just makes

Great article, thanks. For me personally, the author nails it with this: "But in practice, maybe they lose a sense of orientation?" Infinite scroll just makes me feel bad, like I'm lost at sea and getting farther and farther away from the shore. I'm not sure it changes my clicks per search, but there's this creeping sense of nausea that I'm quite sure has made me more negative about using Google over the past few years. I wonder if there are a lot of cases like mine and if/how it shows up in the A/B metrics.