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Technically, it's very impressive. Aesthetically, as a work of art - setting aside any arguments about whether something generated by AI can be considered art
by krapp 2y ago
Technically, it's very impressive.
Aesthetically, as a work of art - setting aside any arguments about whether something generated by AI can be considered art at all and pretending human beings made this - it's uninteresting, derivative and banal. A fever dream of mediocrity.
That said, I kind of want to see something intentionally weird done with this. Some real body horror or sci-fi. If there's any real "creative" value to be had with this technology, it's going to be making that kind of thing easier (unfortunately at the cost of working artists, IDK how to square that circle.)
But this? I see absolutely no reason why this necessitates AI. The exact same concept would literally look better done with real actors, locations and practical effects.
- mgiannopoulos 2y agoIt’s all about costs of production A VFX team was used, but it took them probably 5% of the billable hours for this result. Plus, added “marketing points” for making a press release with the AI buzzword
- krapp 2y agoI'm aware of the incentives, but eventually companies are going to have to realize that the end result still matters. Once the buzzworthiness of "AI" (which is mostly negative) wears off, all they're left with is an ad that fails at its attempt to evoke a sense of nostalgia. None of the toys in it are actual recognizable products, which would be the most important visual elements one would expect a toy ad to have.
- saurik 2y agoOnce the buzzworthyness of AI wears off this ad will be old news anyway: even the best quality most impactful ads are just temporary assets.
- JTyQZSnP3cQGa8B 2y agoI fail to see how it’s a bad ad compared to the others. I only watch TV once a year because I’m forced to during Xmas, and it hasn’t evolved a bit in the past 20 years. People still watch TV and ads, and this one doesn’t seem so different. It’s bland like all the rest and could be as effective.
- krapp 2y agoAn opinion about something you admit you know almost nothing about, and care nothing about, and have had very little exposure to for the last 20 years, isn't really worth much but OK.
- JTyQZSnP3cQGa8B 2y agoEnjoy your ads then I guess. When you watch ads for 4 hours in a row, it shows a bit of everything and that’s enough for me to compare and see that there have been no evolution.