Streaming isn't a particularly profitable business, if you aim to run a sustainable business then you need to optimise. Added to that, you can comfortably over

Streaming isn't a particularly profitable business, if you aim to run a sustainable business then you need to optimise. Added to that, you can comfortably overload an ISP's peering and send infrastructure costs rocketing. Practicalities, things might work on an individual scale, but when you have millions upon millions of users, it creates problems.