I face the same problem with about 70%-80% of my clients. And there are 2 reasons: a) they really do not know how their business runs - maybe some parts but n

I face the same problem with about 70%-80% of my clients. And there are 2 reasons: a) they really do not know how their business runs - maybe some parts but never the whole "machine" b) they do not know how to properly express their thoughts - it is a combination of art and skill but it can definitely be learned to a certain degree either at school or later by self-education