It isn't loneliness, just sex. That market has been around a very long time. Virtually every product advertised to men suggests the product might lead to sex, b

It isn't loneliness, just sex. That market has been around a very long time. Virtually every product advertised to men suggests the product might lead to sex, be them the pretty girls selling trucks/beer, or the bikini-clad models on the beach in every travel commercial. Ashley-Madison just cut out the pretense. Rather than buy the fancy car in hope of sex, men just paid a smaller amount for the hope alone. Dreams have value.