> it seems like a small feature but in reality it is a hard problem? If you have to convince your customers that they have a problem, you have already lost. >

> it seems like a small feature but in reality it is a hard problem? If you have to convince your customers that they have a problem, you have already lost. > We know problem exists because we face it. A dangerous assumption that has led to many failed startups. > However, when Ireached out to potential customers I get lackluster response Make sure to verify that the problem exists and that people are spending money to fix it. Don’t waste time trying to build something that “someone somewhere” may want.