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advertising seems more stable than subscription based. At least according to the Economist, advertising spend changes little during recessionary periods.
by catch23 18y ago
advertising seems more stable than subscription based. At least according to the Economist, advertising spend changes little during recessionary periods.
- jamesb43 18y agoI work in advertising, and we are seeing several clients greatly reduce their spend.
- axod 18y agoWhat sort of advertising? I can see "brand awareness" advertising being reduced, but why reduce any 'results based' advertising? There's not real reason to reduce advertising that yields a positive ROI - which is easily measurable these days usually.