>> The "default price" is the one that people who are wealthy enough not to care about such savings will pay. The interesting thing is most of the "wealthy" p

>> The "default price" is the one that people who are wealthy enough not to care about such savings will pay. The interesting thing is most of the "wealthy" people I know are the most voracious coupon hunters and users. They also spend a majority of the time trying to find the best deal on quality stuff outside of groceries. If there is some high end item they want, THEN they are ok paying more for it like a Gucci bag or something similar in order to keep up the idea they are able to afford such things. Great example is I've known two billionaires and there were exactly like this. One (he made his money in finance and owned a large bank) sent his kids to two different Ivy Leagues schools, but he made sure they both procured scholarships, both athletic and academic as well as leveraging his "legacy" status to get even more of a cut on tuition. He said for everyday items they do everything they can to be frugal. Anything he can find a way to get a discount, he will. Any relationships he can leverage to get a better deal on anything, he will. But all the artwork you saw in his house? He still confided in me he did, for the most part, pay full price for all of the stuff he had. It was one of a few things he was willing to pay full price on. So if you didn't know about his habits as a part-time art dealer, you would simply assume since he's "wealthy" he pays full price for all the stuff he has. Nothing could be further from the truth.