2 ms·
>Do those domestic luxury brands exist? If so, why arent they sold for export? The value of a luxury brand is in the history, reputation and social proof. I be
by nemothekid 2y ago
>Do those domestic luxury brands exist? If so, why arent they sold for export?
The value of a luxury brand is in the history, reputation and social proof. I bet there will be Chinese luxury brands eventually, only after decades of cultural export. You can argue that South Korea "suffers" from the same problem as well, with SK being relatively new on the global stage. However Japan has luxury brands (like Commes Des Garcons, Issey Miyaki) that were established 50-60 years ago.
- bobthepanda 2y agoit also depends on which luxuries market you're targeting. South Korea is making a big splash in cosmetics, for example, but has never been a particularly large textile hub.