So what? All large retailers do this. They're called house brands. And they're actually beneficial to customers, since there's a well understood quality floor.

So what? All large retailers do this. They're called house brands. And they're actually beneficial to customers, since there's a well understood quality floor. If your product can't compete with a house brand, then your product isn't bringing any value to the customer or the marketplace. I say this as an Amazon seller that competes with Amazon Basics.