Incentives are everything. Eventually, one of these platforms will get big enough where advertisers are interested in the data. Right now, platforms like Farcas

Incentives are everything. Eventually, one of these platforms will get big enough where advertisers are interested in the data. Right now, platforms like Farcaster are completely open (you can access user data from dune analytics). I think this is the wrong approach. First, user data should be private. Second, user data should be monetizable. The latter is how all trad social media platforms have scaled to billions in revenue. The former is why so many users hate them for it. IMO, the right solution for decentralized social is one that leverages zk protocols to protect users data, while enabling a compute to data solution for advertisers where BOTH platform owners AND users are compensated for their data.