If there is a "benchmark" for open source analytics, it's probably Matomo.org which has been around for a long time and is a standard PHP app you can just deplo

If there is a "benchmark" for open source analytics, it's probably Matomo.org which has been around for a long time and is a standard PHP app you can just deploy. It's normally run with javascript tracking to do things like lead tracking, onboarding, campaigns and such. It can also ingest logs but with loss of that functionality. AWstats hasn't been updated since the times when screens were tiny. Try GoAccess for a more modern look (it has nothing to do with the Go language) but still a bog standard static log analyzer that can generate HTML reports periodically.