3 ms·

Actually the whole sneaker market is like this too now. They have weekly drops where inventory is restricted to create hype.

wlesieutre 2y ago
Not the whole sneaker market, a weird premium collectable subset of the sneaker market is like this. You can buy sneakers at Costco (as long as you like the one option they stock).
- silverpepsi 2y ago
  Not the whole market at the high end either, I have very little trouble getting any pair of Balmain, Versace, and Rick Owens sneaker I want - I have several dozen pairs of all three brands Strategy at the high end is to price correctly but astronomically so almost no one can afford them, then offer seasonal sales to sell the less popular colorways or styles off to the aspirational upper poor. Nike/Adidas is like the polar opposite, intentionally underprice so demand is frantic and there is a lot of action for middle men, then over the years try to steal back as much of the middle men profit as possible All very interesting imo
  - michael_vo 2y ago
    There's a whole ecosystem for used nike shoes. https://www.youtube.com/@Ramitheicon https://www.youtube.com/@Ramitheicon gets over 500k each video and he's got a physical storefront where he trades cash to kids for their used nike shoes. There's so much hype for these shoes from NBA players, tik tok, instagram, and youtube.
  - oblio 2y ago
    > I have several dozen pairs of all three brands I guess different colors? I've always wondered, what do people with 50+ pairs of shoes do? Surely most of them just gather dust. > price correctly but astronomically Based on materials or cost of labor, I doubt it's correct pricing. It's all artificial scarcity due to branding, I'm fairly sure.
    - zeroonetwothree 2y ago
      Indeed, I have exactly one pair of sneakers. When they wear out I buy a new pair. I usually spend $50-100
axlee 2y ago
We're far from the 2018-2021 levels of ridiculousness though, the hypebeat market has taken a big hit. Grey market watches as well. Birkins haven't.

wlesieutre 2y ago

Not the whole sneaker market, a weird premium collectable subset of the sneaker market is like this. You can buy sneakers at Costco (as long as you like the one option they stock).

silverpepsi 2y ago
Not the whole market at the high end either, I have very little trouble getting any pair of Balmain, Versace, and Rick Owens sneaker I want - I have several dozen pairs of all three brands Strategy at the high end is to price correctly but astronomically so almost no one can afford them, then offer seasonal sales to sell the less popular colorways or styles off to the aspirational upper poor. Nike/Adidas is like the polar opposite, intentionally underprice so demand is frantic and there is a lot of action for middle men, then over the years try to steal back as much of the middle men profit as possible All very interesting imo
- michael_vo 2y ago
  There's a whole ecosystem for used nike shoes. https://www.youtube.com/@Ramitheicon https://www.youtube.com/@Ramitheicon gets over 500k each video and he's got a physical storefront where he trades cash to kids for their used nike shoes. There's so much hype for these shoes from NBA players, tik tok, instagram, and youtube.
- oblio 2y ago
  > I have several dozen pairs of all three brands I guess different colors? I've always wondered, what do people with 50+ pairs of shoes do? Surely most of them just gather dust. > price correctly but astronomically Based on materials or cost of labor, I doubt it's correct pricing. It's all artificial scarcity due to branding, I'm fairly sure.
  - zeroonetwothree 2y ago
    Indeed, I have exactly one pair of sneakers. When they wear out I buy a new pair. I usually spend $50-100

axlee 2y ago

We're far from the 2018-2021 levels of ridiculousness though, the hypebeat market has taken a big hit. Grey market watches as well. Birkins haven't.