> I don't understand why so many people think that if Apple didn't take a percentage cut of sales, prices would go down. Products are typically priced at what c

> I don't understand why so many people think that if Apple didn't take a percentage cut of sales, prices would go down. Products are typically priced at what customers are willing to pay, which likely wouldn't change. You can trivially find countless counter examples where prices are higher only on the app store like netflix[1], spotify, etc.. subscriptions. They don't make their web & Android users pay more just to cover for iOS users, why would they? That makes no sense. So of course the price would drop if they were allowed to steer as they already sell it at the lower price on the website, they just aren't being allowed to tell iOS users that. And that is what Apple is getting hit for here. Not the 30% fee, but the rules forbidding developers from telling the user about alternative sign ups or purchasing locations. 1: well before Apple cut a special deal for Netflix anyway