> 2) the voter in question is largely disconnected from the news, does not have a lot of perspective beyond their own experience and forms a political value sys

> 2) the voter in question is largely disconnected from the news, does not have a lot of perspective beyond their own experience and forms a political value system entirely based on their own interests without considering the needs or experiences of others. I'm not an expert, but have helped manage a couple of local campaigns and done a lot of grass roots lobbying for issues that often are of great interest to independents. It's not a matter of being disconnected from the news: often these people are experiencing the news in person and are voting based on that. You see this with economic issues and safety issues - which guns are certainly a subset of. Incidentally undecided vs. independent are two separate things. The undecideds are where a campaign focuses spend to get to a win on election day... because you can win them over to your side. Unfortunately, policy seems a lot less important than persona in winning the undecided.