It's an excelent point, that Apple used to understand better than most other computer companies: technology for technology isn't worth much, the user needs to

It's an excelent point, that Apple used to understand better than most other computer companies: technology for technology isn't worth much, the user needs to be at the center of it. That's why people moved to macs even as they didn't have the faster processors or better hardware. Specs were only numbers, and macs had attractive user features. Now we're on the other side, where keynotes heavily rely on performance and technical prowess, and yes I'd totally see them come up with a mid-air floating iPad with absolutely no story behind it, the same way we have an m4 iPad Pro with no software to match it.