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> They’ve done all the work of furnishing a customer who is ready to purchase. But Apple aren't doing that, really. If I find a link to an App Store app on a w
by tikkabhuna 2y ago
> They’ve done all the work of furnishing a customer who is ready to purchase.
But Apple aren't doing that, really. If I find a link to an App Store app on a website and install it via App Store (as that's the only option), Apple have put no effort into finding a customer. In fact, they've injected themselves into the process by requiring apps come via the App Store.
- detourdog 2y agoThe developer could probably sell them same app service directly through a webpage and use that in the advertisement link instead of the App Store link.
- toasterlovin 2y agoNo they haven't? An app can sell a customer access to their app outside the App Store, give them an account that they can use to access full functionality, direct them to the App Store to download the app, and Apple doesn't take anything. Apple gets a cut when they facilitate the sale, which they absolutely do when a customer is directed to the app in the App Store and then can buy the app with a single tap (knowing it has undergone some degree of vetting and that they can get a refund if they're not happy). If you don't think that is providing immense value, then just consider the difficulty of selling software outside of the App Store. To an approximation, it basically doesn't happen except with B2B SaaS (which notoriously requires a very expensive sales and marketing function).