I'm on board with GDP being a crappy target, but: > “We’re preoccupied with GDP ranking and growth, but GDP is a poor measure of a nation’s well-being and happ

I'm on board with GDP being a crappy target, but: > “We’re preoccupied with GDP ranking and growth, but GDP is a poor measure of a nation’s well-being and happiness,” Saito says. “Here in Japan, we have delicious food, the world’s longest lifespans, safe streets, and excellent public transportation, not to mention the considerable attractions of our culture and art. These assets aren’t reflected in GDP. The adoption of value indicators unrelated to GDP would be a positive step toward degrowth by itself.” How is longer lives, more delicious food, safer streets, more/better public transport, more/better art and culture not "growth"?. They clearly don't want less of these things. Why not call it the de-GDP movement? Presumably because it doesn't grab attention like someone saying they want less growth, getting eyeballs through the shock and then sheepishly admitting they do want growth just measure in a different, (better!), way.