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Google punishes websites that don’t have recent content, no matter how good it is.

• M4v3R 2y ago
  Google knows whether your content is recent or not regardless if you have a timestamp on it, because they crawl periodically and according to recent leaks they do store this information.
  • wongarsu 2y ago
    It's hard to tell if they use it. Most of SEO is just cargo-culting because of how difficult it is to experiment with it. Somebody once said it helped them to remove the date, and now everyone does it. Maybe google is using it, or was using it at some point. Maybe they use the date in structured data [1] because it's easier to get and potentially more reliable (telling content changes and theme changes apart isn't trivial), and people just noticed that if they turn off the date feature in their CMS their articles rank better. 1: https://developers.google.com/search/docs/appearance/structured-data/article https://developers.google.com/search/docs/appearance/structu...
  • freedomben 2y ago
    Unfortunately, it's not hard to make a few tweaks though and have it look "updated" to the crawler. I imagine Google could change that (especially now with LLM tech possibilities) so I guess we'll see what happens, but so far it hasn't hurt the career "optimizers" that I know.
• underdeserver 2y ago
  This is so unfortunate. Like with the recipe sites, I don't understand how they can miss such obvious fails.
• hosteur 2y ago
  Which is stupid because newer != better. Often the reverse is true. But mostly it is not related.