5 ms·

Why would apple leave the EU? It's a huge market, and I don't think there is a risk of their profit in the EU going negative because of some relatively small co

Why would apple leave the EU? It's a huge market, and I don't think there is a risk of their profit in the EU going negative because of some relatively small concessions. They can keep existing rules for the rest of the world and change them slightly for the EU. Unless they are afraid that other countries will demand the same if they budge?

endisneigh 2y ago
China is a huge market and Google left. Anything is possible.
- user_7832 2y ago
  The EU is much closer to the US than China is, however.
- Jensson 2y ago
  Apple hasn't left China though, why would they leave Europe that has much less regulatory issues?
  - graemep 2y ago
    nor have they left Russia despite sanctions (and have not attracted the opprobrium for that that companies like Unilever have)
  - endisneigh 2y ago
    I am not saying they will leave, I’m saving it’s for me anyway, no longer inconceivable.
- troupo 2y ago
  Google was forced to leave. Partly because their lucrative business of siphoning user data for ads hasn't panned out in China. Note how Apple doesn't leave China despite significantly stricter regulation than Google faced,
vsl 2y ago
> It's a huge market Approximately 7% of Apple's worldwide revenue: https://daringfireball.net/2024/03/eu_share_of_apples_revenue https://daringfireball.net/2024/03/eu_share_of_apples_revenu... That's hardly "huge" especially when weighted against DMA's fines up to 10-20% of worldwide revenue plus the uncertainty risk of interpreting DMA.
- Jensson 2y ago
  I really doubt that blogs numbers, the revenue share in Europe is around 25%, I doubt less than a third of that is in EU: https://www.statista.com/statistics/382288/geographical-region-share-of-revenue-of-apple/#:~:text=As%20of%20the%20second%20quarter,the%20holiday%20seasons%20take%20place https://www.statista.com/statistics/382288/geographical-regi....
  - Aloisius 2y ago
    That's not actually Europe. That's Apple's "Europe" sector which includes 4 billion people across Europe, India, Africa and the Middle East.
- jsnell 2y ago
  7% of App Store revenue. Not all their revenue.
- indoordin0saur 2y ago
  That's amazingly low given that Europe has such a large portion of the world's wealthy consumers. Even then, I think it'd be a huge risk to Apple if they created the perfect conditions for the might of the Polish/German/Ukrainian/Dutch developers to create their own Apple competitor.
  - lurking_swe 2y ago
    Gathering some hard data… https://en.wikipedia.org/wiki/List_of_countries_by_wealth_per_adult https://en.wikipedia.org/wiki/List_of_countries_by_wealth_pe... look at the “by country” table. If sorted by mean, 2 countries in the top 10. If sorted by median, 3. I agree that 7% of app store revenue seems low. HOWEVER keep in mind that the EU is tiny on a population level. Not a single county cracks the top ten. So maybe not so surprising…

endisneigh 2y ago

China is a huge market and Google left. Anything is possible.

user_7832 2y ago
The EU is much closer to the US than China is, however.
Jensson 2y ago
Apple hasn't left China though, why would they leave Europe that has much less regulatory issues?
- graemep 2y ago
  nor have they left Russia despite sanctions (and have not attracted the opprobrium for that that companies like Unilever have)
- endisneigh 2y ago
  I am not saying they will leave, I’m saving it’s for me anyway, no longer inconceivable.
troupo 2y ago
Google was forced to leave. Partly because their lucrative business of siphoning user data for ads hasn't panned out in China. Note how Apple doesn't leave China despite significantly stricter regulation than Google faced,

vsl 2y ago

> It's a huge market Approximately 7% of Apple's worldwide revenue: https://daringfireball.net/2024/03/eu_share_of_apples_revenue https://daringfireball.net/2024/03/eu_share_of_apples_revenu... That's hardly "huge" especially when weighted against DMA's fines up to 10-20% of worldwide revenue plus the uncertainty risk of interpreting DMA.

Jensson 2y ago
I really doubt that blogs numbers, the revenue share in Europe is around 25%, I doubt less than a third of that is in EU: https://www.statista.com/statistics/382288/geographical-region-share-of-revenue-of-apple/#:~:text=As%20of%20the%20second%20quarter,the%20holiday%20seasons%20take%20place https://www.statista.com/statistics/382288/geographical-regi....
- Aloisius 2y ago
  That's not actually Europe. That's Apple's "Europe" sector which includes 4 billion people across Europe, India, Africa and the Middle East.
jsnell 2y ago
7% of App Store revenue. Not all their revenue.
indoordin0saur 2y ago
That's amazingly low given that Europe has such a large portion of the world's wealthy consumers. Even then, I think it'd be a huge risk to Apple if they created the perfect conditions for the might of the Polish/German/Ukrainian/Dutch developers to create their own Apple competitor.
- lurking_swe 2y ago
  Gathering some hard data… https://en.wikipedia.org/wiki/List_of_countries_by_wealth_per_adult https://en.wikipedia.org/wiki/List_of_countries_by_wealth_pe... look at the “by country” table. If sorted by mean, 2 countries in the top 10. If sorted by median, 3. I agree that 7% of app store revenue seems low. HOWEVER keep in mind that the EU is tiny on a population level. Not a single county cracks the top ten. So maybe not so surprising…