Well it can be both can't it. Car makers, conceding that they have to incorporate some sort of non-startle noise if they're building an ev, decide to lean into

Well it can be both can't it. Car makers, conceding that they have to incorporate some sort of non-startle noise if they're building an ev, decide to lean into it and pretty soon the pr and marketing departments are trying to come up with the most "distinctive" non-startle branding sound possible, and we're off to the juvenile arms race of noise making one-upsmanship again.