It's easy vs simple. HTML is familiar and therefore perceived as the easy way to build apps. Native apps are invariably simpler after a certain level of necessa

It's easy vs simple. HTML is familiar and therefore perceived as the easy way to build apps. Native apps are invariably simpler after a certain level of necessary complexity. I'd wager a guess that the "single codebase" app written in PhoneGap get exponentially more complex with each platform due to browser/device/OS quirks, whereas the native implementation means an effectively linear complexity for each additional platform.