Yes! > When it was all said and done, the ad correlated to an astronomical $8 billion in Gillette sales loss. > Bud Light sales remain flat more than year aft

Yes! > When it was all said and done, the ad correlated to an astronomical $8 billion in Gillette sales loss. > Bud Light sales remain flat more than year after the brand faced a conservative boycott from consumers angered over its teaming up with influencer Dylan Mulvaney. I'm not familiar about the Nike or the Keurig issue. I can't find a reference to sales results but I guess the demographics of Nike is woke people so they can afford to do that. Budweiser and Gillette screwed up massively, probably because of wrong assumptions of their customer base. Like all large companies of office workers, they seem to drift left internally and right wing / libertarian people just shut up not to get fired. This of course creates a belief that everywhere is "progressive" and marketing people feel empowered to pull these stunts.