> it’s an issue of gross incompetence in marketing Is it? You think companies like Budweiser were surprised when people started posting videos using their beer

> it’s an issue of gross incompetence in marketing Is it? You think companies like Budweiser were surprised when people started posting videos using their beers as target practice? You think Gillette or Nike or Kuerig suffered from the viral destruction of bought and paid-for products? Heck no, it was calculated precisely to initiate this kind of performative outrage, all those suckers were baited into it and were caught hook, line, and sinker. In almost every case of right-wing culture war playacting, the sales of the companies being targeted went up. Nike made a billion dollars because of how angry people got that they featured a football player who kneeled for the anthem. Same can be said for the “liberal tears” style of “tactical” coffee or whatever. They seek to provoke outrage specifically for the PR. Because let’s be honest, virtue signaling is happening at every level on every side of a given issue. It’s why most of the people driving giant pickup trucks or a Prius bought those vehicles. Here’s a hint: companies don’t have values. They make money. That’s all. The sooner gullible people stop looking for companies to reflect their own weird biases back at them, the sooner they’ll stop using rage bait and virtue signaling to sell more of their crap. I certainly don’t want my beverage to have strong political positions about anything. I kind of think the people who do are the problem here.