4 ms·

> The term “virtue signal” is the backbone of the argument here and I have to confess I don’t understand. I don't think corporations have any standing to lectu

> The term “virtue signal” is the backbone of the argument here and I have to confess I don’t understand. I don't think corporations have any standing to lecture regular people on what's moral. Corporations have literally zero moral standing For context, I'm voting for biden this year (assuming he doesn't kick the bucket first), but if these shitty soulless "brands" want to lecture me on what's right and wrong I'll just buy a competitor. Their whole marketing department can get fired for all I care (assuming they weren't already)

afavour 2y ago
> I don't think corporations have any standing to lecture regular people on what's moral. Right, and my point is that I don't see where Bud Light was trying to do that. If they'd launched a nationwide ad campaign saying "Bud Light drinkers, respect trans lives", I could see the argument. But they didn't. They merely partnered with an influencer that's trans to advertise to their followers. If anything to me that seems nakedly amoral, they're just a business trying to expand their market. Existing buyers of Bud Light would never have seen the ad so they wouldn't have had any moral messages foisted upon them.
- aoila 2y ago
  A large part of it is that many, many people are getting increasingly annoyed about the concept of "trans" in general. They consider the view that a man presenting himself in a stereotypically feminine manner is a woman to be a ridiculous and sexist idea. Even more outrageous, to many people, is that men who claim to be women are taking over every space that is intended solely for the use of women. Including in places where it's demonstrably harmful to actual women to do so, like women's prisons, or inherently unfair, like women's sports. So the backlash and boycott encompassed all of that feeling too. Interestingly this isn't just on the right, as it's often portrayed to be, but a sentiment being expressed by ordinary people across the political spectrum.
- listenallyall 2y ago
  A marketing team that thought existing buyers would never see the Mulveney ads is grossly incompetent, lacking any understanding of viral social media. Her entire goal is to generate as many views as possible. EVERYBODY who's online saw those pics and videos, which were very different than typical ads. They put her face on a can!

afavour 2y ago

> I don't think corporations have any standing to lecture regular people on what's moral. Right, and my point is that I don't see where Bud Light was trying to do that. If they'd launched a nationwide ad campaign saying "Bud Light drinkers, respect trans lives", I could see the argument. But they didn't. They merely partnered with an influencer that's trans to advertise to their followers. If anything to me that seems nakedly amoral, they're just a business trying to expand their market. Existing buyers of Bud Light would never have seen the ad so they wouldn't have had any moral messages foisted upon them.

aoila 2y ago
A large part of it is that many, many people are getting increasingly annoyed about the concept of "trans" in general. They consider the view that a man presenting himself in a stereotypically feminine manner is a woman to be a ridiculous and sexist idea. Even more outrageous, to many people, is that men who claim to be women are taking over every space that is intended solely for the use of women. Including in places where it's demonstrably harmful to actual women to do so, like women's prisons, or inherently unfair, like women's sports. So the backlash and boycott encompassed all of that feeling too. Interestingly this isn't just on the right, as it's often portrayed to be, but a sentiment being expressed by ordinary people across the political spectrum.
listenallyall 2y ago
A marketing team that thought existing buyers would never see the Mulveney ads is grossly incompetent, lacking any understanding of viral social media. Her entire goal is to generate as many views as possible. EVERYBODY who's online saw those pics and videos, which were very different than typical ads. They put her face on a can!